What is it about?
Building on the first webinar, Julie Aldridge (UK) will explore four factors of success for developing an audience-focused, inclusive organisation fit for the new post-lockdown reality:
- A shared audience vision / ambition (a vision shared across all staff throughout the organisation – all working towards the same goal).
- Developing deeper audience insight to inform decisions across the organisation – taking informed decisions to build relevance and meaning, ‘nothing about us without us’.
- Creating an open, responsive organisational culture, able to listen, and respond to current and potential audiences.
- Building a shared, organisation-wide audience strategy.
What will I gain?
- A worksheet and key questions to enable discussion with colleagues about how audience-focused your organisation is now.
- Ideas and inspiration from other organisations about how to adapt to become more relevant and inclusive.
- Tools, exercises and discussions to take back to your team to enable you to plan next steps.
About the lecturer:
Julie Aldridge is a consultant based in the UK specialising in business planning, marketing strategy, and organisational development. She works with a diverse mix of clients from across the arts, heritage and cultural sector. Julie supports leaders and teams to devise new strategies to achieve their ambitions, helping them matter more to people, and develop as relevant and resilient organisations. Prior to becoming a consultant, Julie was Executive Director of the Arts Marketing Association (AMA) for over a decade.
