Audiences at the forefront – Leading Change to Create an Inclusive, Audience-Focused organisation

Event date 07/07/2020 • 10:00  −  07/07/2020 • 11:30
Entry FeeFree of charge

What is it about?
Building on the first webinar, Julie Aldridge (UK) will explore four factors of success for developing an audience-focused, inclusive organisation fit for the new post-lockdown reality:


Webinar with Julie Aldridge (UK)

When & where

Zoom, Tuesday, 7th July 2020, 10:00–11:30


by Monday, 6th June 2020, 17:00

  • A shared audience vision / ambition (a vision shared across all staff throughout the organisation – all working towards the same goal).
  • Developing deeper audience insight to inform decisions across the organisation – taking informed decisions to build relevance and meaning, ‘nothing about us without us’.
  • Creating an open, responsive organisational culture, able to listen, and respond to current and potential audiences.
  • Building a shared, organisation-wide audience strategy.
What will I gain?
  • A worksheet and key questions to enable discussion with colleagues about how audience-focused your organisation is now.
  • Ideas and inspiration from other organisations about how to adapt to become more relevant and inclusive.
  • Tools, exercises and discussions to take back to your team to enable you to plan next steps.
About the lecturer:

Julie Aldridge is a consultant based in the UK specialising in business planning, marketing strategy, and organisational development. She works with a diverse mix of clients from across the arts, heritage and cultural sector. Julie supports leaders and teams to devise new strategies to achieve their ambitions, helping them matter more to people, and develop as relevant and resilient organisations. Prior to becoming a consultant, Julie was Executive Director of the Arts Marketing Association (AMA) for over a decade.

Who is it for?
  • This webinar is relevant to leaders and senior managers working in museums and arts organisations of all scales and sizes.
  • Those with responsibility for the relationship with the public and with the authority to plan and implement change.
  • People looking to uncover new opportunities and open to reimagining the relationship their organisation has with its audiences or visitors.
Who is it not for?
  • While a deeper relationship with audiences and visitors will ultimately enable more sustainable organisations, this webinar this is not suitable for those currently in crisis mode or looking for solutions to address deep immediate financial pressures.
  • Those not in a position to influence audience strategies within their organisation.
  • People who want a time travel machine to return them to 2019 – we clearly can’t expect things to just go ‘back to normal’, change will be required.
If you are interested in acquiring new knowledge in the field of financial management we invite you to:

Tuesday, 9th June 2020 (10:00 – 11:30, webinar):
Back to Basics: Financial Management (Part 1) – The Logical Framework of Calls for Proposals
Lecturer: Bojan Schuch (CZ)

Thursday, 15th June 2020 (10:00 – 11:30, online discussion):
Back to Basics: Financial Management (Part 2) – Strategies and Tactics of Fundraising through Tenders
Moderator: Urška Jež (SI) with Slovenian and international guests

Tuesday, 16th June 2020 (10:00 – 11:00, webinar):
Back to Basics: Financial Management (Part 3) – Implementation of Supported Projects
Lecturer: Bojan Schuch (CZ)

The seminars are part of a professional training series entitled “Beyond the Cultural Model” (BCM), which Motovila has been organizing since 2018 in cooperation with partners and international experts, this time in collaboration with the Centre for Creativity. BCM offers representatives of the Slovenian cultural and creative sectors the opportunity to test and adjust their way of working in order to achieve lasting effects in the future. Check out the full program here.

Further info: ines.kezman[at]

The training series is organized by the Motovila Institute as part of the activities of the Centre for Creativity Platform Partner Network. The project is co-financed by the EU (from the European Regional Development Fund) and the Republic of Slovenia and City of Ljubljana. 

Our partners

Zdruzen Logo Slo2
Ministrstvo Za Kulturo1 380x58
Logo Mol 1