Event date 18/06/2020 • 10:00  −  18/06/2020 • 11:30
Entry FeeFree of charge

What is it about?
This webinar has been designed to share thinking about how museums, arts and cultural organisations might start to reconnect with the public and build a loyal, engaged audience for the future. It will help you consider the role that your organisation wants to play within society as we emerge from lockdown. Lecturer Julie Aldridge (UK) will share insight from organisations she’s working with and talking to in the UK and internationally – what might need to change to better meet visitor expectations, to overcome fears, and encourage people to engage in this new reality?


Webinar with Julie Aldridge (UK)

When & where

Zoom, Thursday, 18th June 2020, 10:00–11:30


by Wednesday, 17th June 2020, 12:00

If you’ve been thinking any of the following then this webinar is for you:
  • What should we do if audiences / visitors don’t rush back in when we reopen our doors?
  • We’ve given away a lot of content online. How do we encourage people to now pay to experience more in person?  How might we continue to build our digital strategy?
  • How might the relationship with the public need to change to welcome back past visitors?
  • We’re likely to lose a lot of our past audience (e.g. tourists, schools etc.), how might we attract new audiences?
  • What might people need from us to build trust and to reassure them about making a visit or getting involved?
  • Which audiences might come back first and how do I reach them?
What will I gain?
  • Free tools, frameworks and advice to inform your audience strategy.
  • Insight from museums and arts organisations internationally. What are other organisations trying now to reengage visitors?
  • Insight about how the public are thinking, feeling and acting.
  • Advice about how your organisation might use this insight to become more relevant to people today.
  • A chance to share ideas, challenges and opportunities with other participants.
Julie AldridgeAbout the lecturer:

Julie Aldridge is a consultant based in the UK specialising in business planning, marketing strategy, and organisational development. She works with a diverse mix of clients from across the arts, heritage and cultural sector. Julie supports leaders and teams to devise new strategies to achieve their ambitions, helping them matter more to people, and develop as relevant and resilient organisations. Prior to becoming a consultant, Julie was Executive Director of the Arts Marketing Association (AMA) for over a decade.

Who is it for?

  • This webinar is relevant to leaders and senior managers working in museums and arts organisations of all scales and sizes.
  • Those with responsibility for the relationship with the public and with the authority to plan and implement change.
  • People looking to uncover new opportunities and open to reimagining the relationship their organisation has with its audiences or visitors.

Who is it not for?

  • While a deeper relationship with audiences and visitors will ultimately enable more sustainable organisations, this webinar this is not suitable for those currently in crisis mode or looking for solutions to address deep immediate financial pressures.
  • Those not in a position to influence audience strategies within their organisation.
  • People who want a time travel machine to return them to 2019 – we clearly can’t expect things to just go ‘back to normal’, change will be required.
If you are interested in acquiring new knowledge in the field audience development do not miss Part 2 of the Audiences at the Forefront webinar :
Leading Change to Create an Inclusive, Audience-Focused organisation
Tuesday, 7 July 2020 (10:00–11.30)
Lecturer: Julie Aldridge (UK)

If you are interested in acquiring new knowledge in the field of financial management we invite you to:

Tuesday, 9th June 2020 (10:00 – 11:30, webinar):
Back to Basics: Financial Management (Part 1) – The Logical Framework of Calls for Proposals
Lecturer: Bojan Schuch (CZ)

Thursday, 15th June 2020 (10:00 – 11:30, online discussion):
Back to Basics: Financial Management (Part 2) – Strategies and Tactics of Fundraising through Tenders
Moderator: Urška Jež (SI) with Slovenian and international guests

Tuesday, 16th June 2020 (10:00 – 11:00, webinar):
Back to Basics: Financial Management (Part 3) – Implementation of Supported Projects
Lecturer: Bojan Schuch (CZ)

Further info: ines.kezman[at]

The seminars are part of a professional training series entitled “Beyond the Cultural Model” (BCM), which Motovila has been organizing since 2018 in cooperation with partners and international experts, this time in collaboration with the Centre for Creativity. BCM offers representatives of the Slovenian cultural and creative sectors the opportunity to test and adjust their way of working in order to achieve lasting effects in the future. Check out the full program here.

The training series is organized by the Motovila Institute as part of the activities of the Centre for Creativity Platform Partner Network. The project is co-financed by the EU (from the European Regional Development Fund) and the Republic of Slovenia and City of Ljubljana. 

Our partners

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