AUDIENCES AT THE FOREFRONT – Do We Need a New Strategy?

If you’ve been thinking any of the following then this webinar is for you:

• What should we do if audiences / visitors don’t rush back in when we reopen our doors?
• We’ve given away a lot of content online. How do we encourage people to now pay to experience more in person?  How might we continue to build our digital strategy?
• How might the relationship with the public need to change to welcome back past visitors?
• We’re likely to lose a lot of our past audience (e.g. tourists, schools etc.), how might we attract new audiences?
• What might people need from us to build trust and to reassure them about making a visit or getting involved?
• Which audiences might come back first and how do I reach them?

What will I gain?

• Free tools, frameworks and advice to inform your audience strategy.
• Insight from museums and arts organisations internationally. What are other organisations trying now to reengage visitors?
• Insight about how the public are thinking, feeling and acting.
• Advice about how your organisation might use this insight to become more relevant to people today.
• A chance to share ideas, challenges and opportunities with other participants.

About the lecturer:

Julie Aldridge is a consultant based in the UK specialising in business planning, marketing strategy, and organisational development. She works with a diverse mix of clients from across the arts, heritage and cultural sector. Julie supports leaders and teams to devise new strategies to achieve their ambitions, helping them matter more to people, and develop as relevant and resilient organisations. Prior to becoming a consultant, Julie was Executive Director of the Arts Marketing Association (AMA) for over a decade.

If you are interested in acquiring new knowledge in the field of financial management we invite you to:

Tuesday, 9th June 2020 (10:00 – 11:30, webinar):
Back to Basics: Financial Management (Part 1) – The Logical Framework of Calls for Proposals
Lecturer: Bojan Schuch (CZ)

Thursday, 15th June 2020 (10:00 – 11:30, online discussion):
Back to Basics: Financial Management (Part 2) – Strategies and Tactics of Fundraising through Tenders
Moderator: Urška Jež (SI) with Slovenian and international guests

Tuesday, 16th June 2020 (10:00 – 11:00, webinar):
Back to Basics: Financial Management (Part 3) – Implementation of Supported Projects
Lecturer: Bojan Schuch (CZ)

Further info: ines.kezman[at]motovila.si

The seminars are part of a professional training series entitled “Beyond the Cultural Model” (BCM), which Motovila has been organizing since 2018 in cooperation with partners and international experts, this time in collaboration with the Centre for Creativity. BCM offers representatives of the Slovenian cultural and creative sectors the opportunity to test and adjust their way of working in order to achieve lasting effects in the future. Check out the full program here.

The training series is organized by the Motovila Institute as part of the activities of the Centre for Creativity Platform Partner Network. The project is co-financed by the EU (from the European Regional Development Fund) and the Republic of Slovenia and City of Ljubljana.