How can artificial intelligence contribute to the development of culture and creativity without threatening the environment, the autonomy of creators or the quality of life for all? How can we ensure that AI supports people instead of replacing them, and that its impact remains fair and responsible?
The international forum, organised by Motovila (Creative Europe Desk Slovenia) and Kinoatelje on 8 October 2025 in Kinemax, Gorizia (IT), invited reflection on the ethical, social and environmental dimensions of the digital transition in the cultural and creative sectors. Following the keynote by Dr. Angus Finney, a visionary at the intersection of film and artificial intelligence, two panel discussions with Slovene and international speakers explored how AI is shaping creative processes across different fields, what opportunities and limitations it brings, and what is needed for its responsible use.

