Delivering your vision brilliantly

Where do you start to rethink how your organisation might reshape itself and more importantly, when? According to Julie, many organisations unfortunately call her when they’ve already hit a crisis and expect her to find the magic wand. The time to start developing strategies, advises Julie, is before the crash. She calls it “Future Proofing” and she’s written a short e-guide as part of a programme from the Arts Marketing Association (AMA) to help you through the process.

If you were to call Julie Aldridge Consulting Ltd, she’d pull out a Business Model Canvas like the one developed by Alexander Osterwalder of Strategyzer.com and roll up her sleeves while she asked you a series of questions such as: What is your organisation’s vision? What interest do people have in your projects or programmes? What impact do they make? Then she’d take it to the next level with the question: How might your programme matter more to more people – audiences, funders, businesses? What would it take to deliver your vision brilliantly?

Says Julie, “It’s not about earning more money especially, it’s about generating value.” When we understand how our organisations matter to our communities and constituents, we can generate vision and purpose. To do so, she says, it’s important to look at the desirability, feasibility and viability of what you are doing or aim to do. It requires taking time – before a crisis – to explore the myriad of answers to the question What if…?